The Brief
Dragon Signs manufactures, prints, and installs signage for organisations all over the UK. They collaborate with some well-know organisations such as The FAW, Travis Perkins and Tennis Wales.
Their hashtag #brandoutfromthecrowd instantly reinforces that they are a visual business , and that they are. With aesthetically pleasing products ranging anywhere from illuminated signage embedded into a flowered backdrop, to life size rugby players printed on the changing room walls of The Cardiff Blues, it was almost a crime they didn’t have an Instagram account.
The Approach
The culture at Dragon Signs is fun, energetic and assiduous – a very Instagram-worthy combination. It was important that we not only showed their products but also captured their working environment and team energy through interactive stories, branded graphics and written content. We produced:
- A content plan.
- Branded templates.
- Story examples.
- Saved story graphics.
- Motion videos.
The Results
It’s a number game. At 6 months, the Dragon Signs Instagram account had:
- 698 followers
- 9.8k page impressions
- 3,087 engagements
- 9 direct orders
Follow their Instagram account by searching for @dragonsigns within the Instagram app.
