Floodlighting & Electrical – Programme Advertisement


The Brief

Floodlighting and Electrical proudly sponsor The Football Association of Wales’ Ardal Southern League.
They came to Millrace for us to create a match programme advert, aimed at positioning their services to local football clubs.


The Approach

We were focused on creating an advert that would stand out in a matchday programme – it had to be visually different to the numerous other pages, yet simple enough to translate a key message within a matter of seconds.

We used relative imagery to appeal to the correct demographic and created the tagline “step into the light” which quickly and clearly defines the work of Floodlighting and Electrical.

We shoot. We score. Through dark tones and high contrast, teamed with clear visual hierarchy (title, imagery, then descriptive text) we kicked this one straight to the back of the net.


The Results

Targeted advert, seen by 1000 of spectators per season.

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