The Brief
O’Brien & Partners required a content refresh following a new website build. We were tasked with creating website content that mirrored the firms personality and market position whilst being mindful of SEO (Google friendly copy).
The Approach
We were focused on translating one of the key USPs of O’Brien & Partners – a hybrid of “big firm” mentality mixed with friendly and accessible senior management teams.
Each page focuses in on either relationships, experience, and services, whilst photography echoes the friendliness of the team.
The Outcome
Pitched perfectly. Clear and informative copy that sets a tone and opens a window into the world of O’Brien & Partners. Website hits following content updates:
- month one 28% visit increase *
- month two 31% visit increase *
- month three 37% visit increase *
* based on month prior to content change