The Dunes – Content Writing

The Brief

To support the designs of a property marketing brochure with written content for a Cornish property hot-spot.

Perched overlooking Perranporth Beach, The Dunes is a striking residence that offers the best of modern design and comfort. Surrounded by golden sand, surf, and an on-site exclusive restaurant, this was the brief dreams were made of.

 

The Approach

Thirty six properties nestled in one of the UK’s most desired locations meant we had plenty of content material to get our creative juices flowing. Beyond the immediate location, we were keen to describe surrounding areas to appeal to potential second homeowners or those looking to pack-up and leave their busy city lives.

We developed a tone that positioned the properties to the right demographic and captivated the essence of what life could be like living in the heart of a Cornish beach. Here is an extract from the final brochure:

“From Perranporth to Bude, the Atlantic coast of North Cornwall stretches for more than 40 miles with its landscape of rugged cliffs and rolling hills, dotted with beaches and coves. Inspiring novelists such as Winston Graham with his Poldark series, it is a coastline that captivates, where you can enjoy walks, explore the abundance of nature or get your heart pumping with water sports”.

 

The Results

17 pages of beautifully designed, high-end brochures were supported by 17 pages of our clear and engaging content. Printed and distributed at events and within the showroom

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