The Brief
Dragon Signs approached us with the thought of creating a sports-based brochure, which would be used to showcase the high-end projects that they have carried out for some of Wales and England’s top sporting clubs and organisations.
The Approach
One thing that we pride ourselves on at Millrace Marketing is that we know when to challenge the brief, and this project served as a classic example. The sporting industry is fast-paced, dynamic, and full of moving parts, so what use would a static brochure serve in this environment? We knew that we would have to fit this narrative in order to properly portray Dragon Signs’ work.
The Results
A short, but sweet motion graphic jam-packed with testimonials and case studies, all fit to a quick-tempo beat, used to match the high energy of the sports market.
