Be Business Fit – Brand Development & Website


Be Business Fit

The Brief:  

Recognising the need for a strong brand and online presence, Be Business Fit approached us with uncertainty about their messaging and overall brand tone. We quickly realised the team at Be Business Fit were undeniably passionate and experienced in their fields,  the challenge for us was to bottle this and communicate it to the right audience. 

We worked together to identify core messages and target market before we presented a new focus and direction which would lead the way for their company collateral and website.

 The Approach  

Vigorous experimentation of colour palette, font choice and logo design enabled us to develop a brand identity which was just right, while a full re-work of their customer’s user experience helped us to reposition their offering with a newly appreciated transparency, delivered through clear, focused, content writing.

The Results  

With a fresh, vibrant look composed of dynamic colour use and abstract shapes, we placed Be Business Fit right in the eye-line of their target audience, while the concise copy writing helps potential customers to digest their business model. 

Take a look for yourself:

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