As cliché as it may sound, we live in a colourful world and live colourful lives. Without you even realising it, colour affects most of your daily decisions and even has an impact on your mood; and brands know this. Colour psychology has been used by brands for decades, influencing you to buy their products …
Colour Psychology in Marketing: What is it and how does it work? Read More »
At Millrace, we help organisations build relationships by developing creative marketing content audiences really care about. Our days are filled with planning campaigns, creating video motion pieces, writing blog posts, crafting sector specific case-studies, designing mailshots for the masses, and adding value to social media projects. Altogether, we are a team of strategists, content writers, …
Social media is a saturated space. Brands and organisations are vying for customers’ attention on the same channels, at the same time. Couple this with attention spans decreasing at alarming rates, and it’s easy to wonder whether your content will ever be seen. Adding motion graphics to your social media strategy is a great way …
Why Motion Matters: 5 tips for including motion in your content plan Read More »
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