Laura Aherne

Content Marketing Executive

At Millrace, we help organisations build relationships with creative marketing content audiences really care about. Our days are filled with planning campaigns, creating video motion pieces, writing blog posts, crafting sector specific case-studies, designing mailshots for the masses, and adding value to social media projects.  Altogether, we are a team of strategists, content writers, and …

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Why Are Blogs Useful

Why Are Blogs Useful?

Why are blogs useful? Well – in a nutshell – blog writing is a useful tool to build awareness whilst providing relevant content to your audience. But there are many more uses to writing regular blog pieces, here are the four main reasons why blogs are useful: Increase Google ranking (SEO) Turn consumers into customers Increase brand awareness …

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