Making millrace

On solid foundations

Creating a company doesn’t start with a logo, a website, or even a name. It starts with an idea.

For Millrace, that idea was to create a content marketing agency that is built on its passion for creating meaningful content that goes on to shape brands. We are passionate storytellers, go-getters and hard-workers that translate bold ideas into creative and unique identities.

digital marketing agency Cardiff
digital marketing agency Cardiff
digital marketing agency Cardiff

Building a brand

Now here comes the fun part. Colours, fonts, logos – the graphic designer’s playground. We like to think that we’re a friendly and approachable bunch, so it was very important that we portray that personality through our branding. We also needed to hit the nail right on the head of our vision and values – to create an agency that people want to work with and for. It was clear that we were aiming for a softer, smoother visual identity, while maintaining an edge of professionalism. Something that would be represented by not only Millrace’s imagery, but tone of voice, too.

To kick off the branding process, we needed to establish a solid colour palette. A big decision. Maybe the biggest. After hours of experimenting (and scrolling through Pinterest), we were confident with our decision. A bold and deep pink accompanied by a softer blue, with white and grey undertones.

content marketing agency Cardiff
digital marketing agency Cardiff

Pair a powerful colour palette with with a killer typeface and you’ve got a recipe for success. A geometric sans serif font by the name of Konnect, which offers the perfect blend of modern, classic and playful characteristics, to hit that sweet spot right between professional and personality. Also featuring a boat load of swashes, stylistic alternatives and ligatures (nerd talk). It was love at first type. 

We wanted to make sure that our brand ‘had legs’ (not literal legs), but something that could be used across any company assets, that let you know it was Millrace. After a good bit of scribbling, and even more erasing, we landed on a set of icons that fit the ‘professional but playful’ narrative that we were aiming for. Hopefully you’ve already seen them on our social media, website or proposal documents. If not, you’ve at least seen the crown on our logo, or even around the office.

digital marketing agency Cardiff
digital marketing agency Cardiff

finding our place

At Millrace, we don’t claim to be able to do everything. We do one thing, and we do it well. We plan and create meaningful content, that positions you and your business right where it needs to be. Good content converts contacts into customers.

That puts us in a nice spot as an agency, where our customers trust us to properly plan and create the content that they need, whether that be seasonal social media plans, consistent mailshots or blog posts, video content or graphic design. We’ll take the keys and leave you to do the day job.

WEB
COPYWRITING

BLOGS & CASE STUDIES

VIDEO
MARKETING

GRAPHIC
DESIGN

SOCIAL
MEDIA

The story so far

We’ve done a lot of content creating for our clients, but don’t forget, we do our own marketing too. We treat Millrace as a client. Branding, web writing and design, seasonal content planning and scheduling, social media templates, the full shebang. We do what we say we do. You can even have a sneak peak at some of our work down below, with plenty more spread across our site in the form of motion graphic showreels, web design and content writing, and of course head over to our socials to follow the rumour mill!

digital marketing agency Cardiff
digital marketing agency Cardiff
digital marketing agency Cardiff
digital marketing agency Cardiff
digital marketing agency Cardiff
digital marketing agency Cardiff