merthyr valleys homes.
Strategic planning. Primary research. Website copywriting.
Merthyr Valleys Home required a new website that was reflective of their organisation. But, before putting pen to paper on the blueprint of a new website, the were keen to understand what their stakeholders wanted from a well-designed, user friendly website. Millrace were commissioned to:
- Content write and design a questionnaire to identify the requirements of tenants and emloyees.
- Run two focused workshops with the board and stakeholders to identify requirements.
- Write website copy for a newly mapped and designed website.
research suggests.
Millrace worked with Merthyr Valleys Homes’ board to establish clear aims and objectives for the duration of the project.
We organised and conducted multiple content forum groups, comprised of both existing and potential Merthyr Valleys Homes tenants to identify the needs and requirements of the new website.
Continuing our primary research, Millrace conducted a series of online surveys to further our understanding of the tenants and their user experience.
As a result of our primary research, Millrace obtained a good idea of requirements and subsequently worked alongside an external web building agency to map out website functions based on content requirements.
down to business.
Once the website was built, our copywriting team got to work and produced 80 ages of website copy, perfectly in link with the core messages, tone and direction of Merthyr Valleys Homes. We received only one round of copy amends from the client.
As a result of our work, Merthyr Valleys Homes were able to confidently launch their new website safe in the knowledge that they had an SEO written, functional, communicative, easy to navigate, and adaptable website as a direct result. Head over and have a read for yourself: https://www.mvhomes.org.uk