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rumour mill.

Sustainability is becoming a day-to-day focus for people and organisations all over the world. In fact, ethical and sustainability issues are a …

As cliché as it may sound, we live in a colourful world and live colourful lives. Without you even realising it, colour …

At Millrace, we help organisations build relationships by developing creative marketing content audiences really care about. Our days are filled with planning …

Social media is a saturated space. Brands and organisations are vying for customers’ attention on the same channels, at the same time. …

Over the last couple of years, it has become almost mandatory for organisations to show their customers and consumers how green their …

The cold dark mornings are fading, Covid-19 news takes a backseat, and “Green Washing” is a growing term that brands, and marketers …

Our post lockdown world has become very comfortable with the idea of keeping everything in the digital space, and as a result, …

the view from hq November

Another month has gone by and we’re one step closer to Christmas. A lot has happened here at Millrace during the month …

October welcomed a change in seasons, world interest in COP26, and the giants Facebook rebranding their group to Meta as they move from …

how effective is video marketing

Video marketing is becoming one of the most effective and popular forms of online marketing, with 60% of businesses using at least …

how to use google analytics in marketing

Marketing isn’t just about producing beautifully thought-out and executed content, it’s also all about the stats and data that the content produces. …

Why Are Blogs Useful

Why are blogs useful? Well – in a nutshell – blog writing is a useful tool to build awareness whilst providing relevant content …

How To Measure Content Performance

Knowing how to measure content performance is essential as managing and measuring your content’s performance will allow you to analyse how your content …

living wage employer

We believe a hard days work deserves a fair days pay so we’ve become an official Real Living Wage employer. We work …

How To Plan Content

Knowing how to plan content is important to any business, and there are a wide range of tools you can use when …

How To Create Content That Converts

Content creation is a key way for us to generate dialogue with our audiences, and if content creation is the key, social …

What Is Engaging Content

The ability to create engaging content online is becoming more and more of an asset to organisations and businesses, especially in a …

what is digital video marketing

The definition of digital video marketing is very simple, it basically means “using video to market your brand, product or service”. Video marketing …