We’re back with another round of campaigns that have inspired us here at Millrace. From LEGO playgrounds to empathy suits, this content has struck a chord and shows the true value and impact of a good campaign.
Coor Down decided to turn assumption on its head for their international awareness campaign for World Down Syndrome Day. Titled Assume That I Can, the ad is led by Madison Tevlin who is denied what some of us value as simple and accessible pleasures, such as a margherita cocktail and learning about Shakespeare. Encouragement and aspirations of individuals shouldn’t be restricted due to others’ biases and assumptions; championing inclusivity and challenging stereotypes, this campaign had a message for us all.
South Western Railway - Abuse Stays With Our Staff
‘Sticks and stones’ holds little relevance today (did it ever?) and words are proving to have a long-lasting effect, a sentiment that is highlighted in South Western Railway’s latest campaign targeting abuse towards their staff. The combination of cruel language and home life subtly but masterfully conveys the message that verbal abuse is hard to leave at the door. This messaging holds a particular place in our heart based on a recent project we worked on with a client, spotlighting members of their staff who had been verbally and physically abused at work by customers.
Did you know that terms like ‘cool’, ‘genius’ and ‘innovative’ are twice as likely to be attributed to boys’ projects than girls?
LEGO’s data-led campaign demonstrates the harm of gendered language. Their experiment challenged a group of girls to create two playgrounds; one ‘perfect’, and one they could have fun with. The simple tweaks to the language conveyed the contrast of how the girls interpreted and created, displaying confidence and creativity when their designs didn’t have to adhere to the impossible standard of ‘perfect.’ The power of the spoken word truly rang through, showing that using the word ‘clever’ rather than ‘cute’ could make the world of difference.
Three England football players participated in Alzheimer Society’s latest campaign to raise awareness on the different symptoms to look out for. Suited with an empathy suit and physical restraints, including visual impairment goggles and tremor gloves, the men understandably struggled to complete daily tasks such as tie their shoelaces and keepie-uppies. The campaign gave an insight into the lived experiences of people with Alzheimer’s, something that the players were able to temporarily experience. Empathy, patience, and understanding were the main takeaways, raising awareness in a unique and impactful manner.
Like what you’ve seen?
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