Thought leadership blogs & weekly updates.
With blogs covering everything from ESG marketing, our recent projects and services to our weekly View from HQ, there’s plenty of content to browse through.
Our blogs.
by Laura Aherne Founder & Director, Millrace Marketing As businesses continue to focus on their impact in the world, we are witnessing …
Let’s start with a little bit about Millrace. We are big on impact, combining content with creativity to delivery outstanding marketing, design …
Let’s start with a little bit about Millrace. We are big on impact, combining content with creativity to delivery outstanding marketing, design …
We’re back with another round of campaigns that have inspired us here at Millrace. From LEGO playgrounds to empathy suits, this content …
30 years in the making. Millrace is delighted to announce MEDSERVE Wales as our charity of the year. MEDSERVE Wales was formed …
Now the mince pies have been devoured and Michael Bublé has been put back in his box for another year, this week …
Did you know that out of the 7,788 famous B Corp companies in the world, only around 35 are Welsh?
What is a B Corp? Find out from a certified B Corp marketing agency!
Like many forward-thinking organisations, we care about people and planet. It’s at our core; from our B-Corp accreditation to living and breathing …
B Corp™ is a global community of for-profit leaders pledging to use business as a force for good and Cardiff-based agency Millrace Marketing has achieved this with an impressive score of 106.6.
Earning the Silver Award from FairPlay Employer, the commercial arm of the gender equality charity Chwarae Teg, has been a massive achievement …
We utilise programmes that we love and trust, and the project management software we’ve been obsessed with since day one is monday.com.
Sometimes a brand needs a new look and feel. But does this require a brand refresh or rebrand? If you’re unsure what …
Storytelling in marketing is something that is becoming more and more prevalent with brands. When you share relatable stories that touch others’ …
Sustainability is becoming a day-to-day focus for people and organisations all over the world. In fact, ethical and sustainability issues are a …
As cliché as it may sound, we live in a colourful world and live colourful lives. Without you even realising it, colour …
Social media is a saturated space. Brands and organisations are vying for customers’ attention on the same channels, at the same time. …
Over the last couple of years, it has become almost mandatory for organisations to show their customers and consumers how green their …
Our post lockdown world has become very comfortable with the idea of keeping everything in the digital space, and as a result, …
Video marketing is becoming one of the most effective and popular forms of online marketing, with 60% of businesses using at least …
Marketing isn’t just about producing beautifully thought-out and executed content, it’s also all about the stats and data that the content produces. …
Why are blogs useful? Well – in a nutshell – blog writing is a useful tool to build awareness whilst providing relevant content …
Knowing how to measure content performance is essential as managing and measuring your content’s performance will allow you to analyse how your content …
We believe a hard days work deserves a fair days pay so we’ve become an official Real Living Wage employer. We work …
Knowing how to plan content is important to any business, and there are a wide range of tools you can use when …
Content creation is a key way for us to generate dialogue with our audiences, and if content creation is the key, social …
The ability to create engaging content online is becoming more and more of an asset to organisations and businesses, especially in a …
The definition of digital video marketing is very simple, it basically means “using video to market your brand, product or service”. Video marketing …
The View from HQ.
Content creation We’ve been busy creating content for our client Tregroes Waffles, from messaging and photography to design and copywriting. It’s safe …
MHFA Instructor Spotlight We’ve been supporting MHFA with this month’s Instructor Spotlight which was focused on Bame Mental Health Support (BMHS). We …
Animation storyboarding This week our design team have been creating animation storyboards for a number of clients, preparing to bring their brands …
Content day Some of the team spent the day filming for an exciting and insightful project for KidCare4U. The day involved filming …
Videography with Trivallis Some of the team spent the day with housing association Trivallis, interviewing staff about their roles. We’re glad to …
Awareness day designs We’ve loved supporting our clients with designs for upcoming awareness days and national days, the most recent being St …
Design campaign We’ve been busy working on a design-led campaign to promote the values and messaging of one of our GDST clients. …
Animation work We’re excited to be kicking off an animation project for a new client within the higher education sector. Food Centre …
Content strategy We’ve been working with Catch The Breeze Retreats to plan content for an upcoming influencer trip in one of their …
Filming with Philtronics Some of team Millrace spent Tuesday with our client, Philtronics, to interview and film their team for different case …
Design campaign We’ve been busy working on a marketing campaign focused on the tourism sector in West Wales, highlighting the beautiful landscape, …
Social media campaign We’ve been working with Farming Connect to create a variety of bilingual content across their social media channels. The …
Blog writing Following an interview with a stakeholder of luxury holiday rental, Catch the Breeze Retreats, we’ve been writing up our conversation …
Board trustee marketing With the goal of reaching wider audiences through innovative engagement, we’ve been working with a cultural board to promote …
Farming safety graphics We’ve been working on a social campaign for Welsh Farm Safety Partnership informing members of the public of the …
Voiceover work We’re happy to support our clients in any way can. This week we sourced voiceover artists for a client’s latest …
Digital Marketing Forum Owen and Lois attended the CIM’s ‘Digital Marketing Forum’ event where a rich array of speakers discussed everything from …
Blog writing for MHFA To highlight Men’s Mental Health Month, we supported our client MHFA Wales with writing a blog to explore …
Farming safety campaign To promote awareness about the possible hazards linked with agriculture, we’re creating a public safety social media campaign for …
Understanding the Value of Nature We were invited to join Arup’s Autumn working lunch to explore the value of nature recovery to …
Software design Through our ongoing work with E2S, we’ve developed a full design of their energy management platform, ensuring to remain on …
Brand development To support social enterprise Bron Afon, we’re working to develop their brand. From design and photography to tone of voice, …
Brochure design In accompaniment of the case studies we’ve been working on for BITC, we have also been creating design collateral to …
New client workshop Last week some of the Millrace team delivered an onboarding workshop covering what we can offer an inspiring manufacturing …
MHFA Instructor Conference Last week saw us supporting our client MHFA Wales at their Instructor Conference. Raising awareness of MHFA in Wales …
Newsletter design Tai Tarian are one of the largest social landlords in Wales and have responsibility for over 9,000 properties across the …
Happy work anniversary, Joe! This week marks another OG anniversary to celebrate! Since joining Millrace in 2020, our resident traveller Joe has …
Happy work anniversary, Ellie! Today marks the three-year work anniversary of our Content Strategist, Ellie! As Millrace’s first hire, Ellie has progressed …
Filming with Bute Energy Some of the team spent an afternoon with Bute Energy to capture footage for an upcoming social media …
Blog writing for Linc Cymru We were happy to support our client Linc when Prince William visited their latest property, Hill Street, …
Motion graphic series: For the past year we have been telling Mental Health First Aid Wales’ (MHFA) story through social media campaigns …
A day out at the Mill: We celebrated a rainy start to the Summer season with good food courtesy of Las Iguanas, …
And then there were 8. A big welcome to Beth who has joined the Mill as our Marketing Executive! Beth has left …
Spring slowly merged to summer, train strikes had us in “how will I get to the office?” conundrums, and Wimbledon served us …
The cold dark mornings are fading, Covid-19 news takes a backseat, and “Green Washing” is a growing term that brands, and marketers …
Another month has gone by and we’re one step closer to Christmas. A lot has happened here at Millrace during the month …
October welcomed a change in seasons, world interest in COP26, and the giants Facebook rebranding their group to Meta as they move from …
